Equal parts marketer and futurist, Robb Hecht is a recognized expert on marketing innovation, emerging media and next generation digital brand marketing. He works as Digital Strategy Director at imc strategy lab, a strategic consultancy that helps companies 'join the conversation' through the power of community, media dialogue and partnership. His unique, sometimes controversial, perspectives on media and marketing are presented at http://prmachine.blogspot.com, alongside launching up-to-the-minute media industry updates.
Profiled in and quoted by a wide variety of
business and news media including THE WALL STREET JOURNAL, INVESTOR'S
BUSINESS DAILY, BRANDWEEK, BUSINESS WEEK, and THE NEW YORK TIMES, Hecht has written for PRSA's Public Relations Strategist, India’s ICFAI University Press and SalesVantage.com and
and has delivered speeches, lectured, moderated and led panel
discussions at association events and universities over the past five
years. Most recently he served as guest lecturer at Media Bistro, New
York University and the New Communications Forum.
In his leadership role at imc, Hecht leverages 15 years of experience in branding, online media, advertising, marketing and technology to lead the advisory's strategic conversational marketing practice. He provides imc’s clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches that offer bold alternatives to work alongside traditional advertising, via emerging platforms such as digital video, mobile, social media, gaming and virtual worlds.
Serving on the advisory boards of startups, Hecht authors niche marketing blog, Media 2.0, a Duct Tape Marketing small business marketing resource recognized by Marketing Sherpa and Saatchi & Saatchi’s Lovemarks branding study and is a graduate of Columbia University’s School for International and Public Affairs while serving as a current Adjunct Marketing Professor with the City University of New York’s (CUNY) Baruch College Marketing Certificate Program.
Former Bozell Sawyer Miller Corporate Group Associate, Hecht has consluted startups and large corporations on building larger online brand voices including Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T/BellSouth, ProcureStaff.com, E*TRADE Financial/Mobile and has served on the advisory board of socially responsible nonprofit, Minds Matter, Inc. Hecht lives in Manhattan - when in town you’re likely to find him either with friends online in the brandhacker social network he facilitates, or running with his R/GA integrated Nike+ system in Central Park.
Background Profile PDF Robb Hecht Backgrounder (PDF Format)
Partners
The IMC affiliate freelance partnership team is comprised of word of mouth rainmakers and paid media specialists operating out of New York. Each employee, freelancer and affiliate partner and vendor is a passionate advocate and expert in their respective discipline of media planning, word of mouth, social media, grassroots and experiential marketing, community building, online media, web design, copywriting, direct mail, research and/or marketing operations.
